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Tik Tok Social Media Influencers, Plant-Based Nutrition & Beauty Supplements Drive Wellness Category

New data from The Vitamin Shoppe offers insight on health and nutraceuticals.

Consumers are craving wellness products to boost immunity and fortify hair, skin and nails, according to sales and survey data at The Vitamin Shoppe. And, they are checking out social media and influencer reels to learn more.   According to the nutrition and wellness marketer, the five most prominent trends that impacted the health and wellness landscape in 2021 were:   Beauty, Redefined With Skin Care and Hair Care Consumers are defining “beauty” through the lens of holistic wellness. T...

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